MSCHF Tasty or Pasty Social Media Campaign
For this group social media campaign project, I created Instagram mock-up graphics that promote a potential collaboration between the American art collective, MSCHF, and everyday product brands like Arm Hammer and Kraft. The product, called “Tasty of Pasty,” is a tube containing either cheese or toothpaste. For the graphics, I aimed to highlight the product’s duality by showcasing its two sides, drawing parallels to the concept of smiles. Just as people say “cheese” when taking pictures, smiles can also be associated with tooth products like toothpaste.
Tasty or Pasty Teasers
For the teasers, I designed three-panel Instagram mockup graphics that highlight the product’s uncertain contents. These graphics complement the witty slogans that align with the brands. For example, Kraft’s slogan is “Cheese? or Miss?,” while Arm and Hammer’s slogan is “Say Cheese!” Additionally, I made sure that the posts were consistent with the brand colours of our collaborators.
Made with: Canva
Tasty or Pasty Launch Post
I also designed a mockup social media graphic for the launch of Tasty or Pasty. It features two sides of the product: a clean, smiling face with teeth and an upside-down face with cheese. The second slide of the post shows a mockup of the product created by my groupmate. I chose a simple design to emulate the aesthetic of MSCHF’s product launch posts, where the brand only displays the product on a plain background.
Made with: Canva
