Simulated Request for Proposal
"High Impact" Campaign
For this assignment, I crafted and designed a simulated Request for Proposal (RFP) for Art with Impact (AWI), a Canadian charitable organization dedicated to mental health. I developed an impactful campaign for the client, which involved creating a multi-platform campaign featuring stories of previous AWI program participants and how the institution helped them overcome their mental health struggles. Using Canva, I presented the proposal in a simple and visually appealing format, complemented by a few relevant images to enhance its engagement for the client. I also incorporated AWI’s brand colour into the design to ensure a strong connection and alignment with its brand identity.
Made with: Canva
